The network’s inherently public structure made it relatively easy to debunk the sorts of viral rumors and misinformation that tend to spread unchecked on Facebook. Twitter, the technology and media writer John Herrman once wrote, is a truth machine. Whereas right now Twitter’s algorithm affects only the tweets at the very top of your feed, Facebook’s automatically orders every post according to a highly sophisticated formula that is personalized to each user’s habits, tastes, and relationships. A crucial difference between the two services: Facebook’s news feed algorithm, which the company implemented early on and has been aggressively improving ever since. Though the comparison isn’t perfect, the company plateaued at roughly the age at which Facebook took off. More than three years later, that active-user number is still just 319 million, and growth has slowed to a trickle. Instead, the company filed to go public in late 2013 with only 218 million monthly active users. ![]() CEO Costolo predicted that Twitter would hit 400 million within a year. In December 2012, Twitter announced that it had 200 million monthly active users. This led to Twitter’s most existential and enduring problem as a business: its inability to retain a large proportion of the new users who sign up.
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